SNOWIDE was created in 2010 shortly after acquiring the winters sports brands APO and WHITE-DOCTOR. A new management structure is now in place in order to develop and expand our brand portfolio.

Our vision is to be the reference point in developing the most creative, innovative and profitable product offers and related experiences inspired from the world of sport …. our playground.

Our mission is to bring freedom and pleasure to all those in the environment in which we live.


T +41 22 737 12 80 E

4, Rue du Parc, 1207 Geneva, Switzerland


T +33 4 50 05 51 28 E

Parc des Glaisins, 8 avenue du Pré Closet, 74940 Annecy-le-Vieux, FRANCE